JEFFREY JOCHUM

Irvine, California 92614

310.773.0770 jeff@jochum.com

SENIOR EXECUTIVE: Marketing, Sales, & Community Development

Highly successful senior executive with over 20 years of experience driving business growth and development through the execution of proven sales and marketing strategies. Analyze market trends in order to develop competitive marketing plans and secure a strong foothold by adjusting product offerings to meet consumer demand. Network with client contacts to ensure customer satisfaction, retention, and the establishment of growing user communities that contribute significant increases in sales volume.

New Business Development Marketing Strategy Sales Planning Channel Integration

Product Management New Product Development Community Growth Client Communications

Competitive Market Positioning Cross-Functional Team Building Resource Management

Corporate Strategy Development Revenue Forecasting Market Analysis Preemptive Strategy

PROFESSIONAL EXPERIENCE

SmugMug.COM, INC., Mountain View, California 2009-present

Fulfilling its mission to "make your pictures look better," SmugMug is the leading provider of e-commerce services and print products for professional and enthusiast photographers.

Chief Marketing Officer

Focusing at Wedding and Portrait photography market, reposition new division through effective analysis and modification of of brand and awareness, product design, and sales planning. Devised and guided direction for strategies to penetrate the online business market, and build high-touch, thought-leadership community.

deviantART, Inc., Hollywood, California 2008-2009

Worlds largest online social network and commerce site for artists and art enthusiasts. As a community destination, deviantART is a platform that allows emerging and established artists to exhibit, promote, and share their works of art. DeviantART was created to entertain, inspire, and empower the artist in all of us and therefore developed a distribution model for artists to sell their artwork and gain exposure through a worldwide audience.

Chief Marketing Officer

Lead the development and execution of retail, subscription and ad sales growth strategies. Coordinate the activities of a highly qualified, globally distributed internet community, marketing and sales professionals in deploying marketing plans across international markets. Identify and leverage new business opportunities through sales targeting and projections in order to meet and exceed revenue goals. Create comprehensive marketing plans, programs, and deliverables to drive market growth and sales. Accomplish sales, marketing, and licensing goals. Provide critical direction guiding business strategy, vision, and corporate planning. Build and maintain strong relationships with potential and existing evangelists in order to assure loyalty and new business growth.

PICTAGE.COM, INC., Torrance, California 2004-2007

$40 million leading provider of e-commerce services and print products for professional photographers.

Senior Vice President, Marketing & Sales

Launched the company into a competitive market position through effective management of market share, brand awareness, product design, management, and sales planning with direct oversight into 46 cross-functional personnel distributed between 4 key teams. Developed preemptive strategies governing high volume growth and increases in market share in order to secure new investment. Governed operations encompassing marketing plans and deliverables, resource management, market engagement, sales, channel integration, revenue forecasting, pricing, and distribution. Utilized strategic communications to build a user community and deliver value propositions to customers.

Propelled revenues from $6 million to over $30 million in a 24 month period through targeted sales efforts that increased new account sales by 400%.

Drove churn down from over 50% to below 30% with more than 16% in bottom line growth by leveraging an existing group of several hundred customers to build an industry leading fee based community of over 10,000 professional photographers.

Established multiple successful growth initiatives that resulted in a $29 million equity buyout in 2006.

EBZ.COM INTERNATIONAL, INC., San Clemente, California 1997-2001

$35 million developer of a #1 selling ASP e-commerce website and hosting product.

CEO / CMO

Co-founded a successful enterprise software business. Recruited and trained over 150 full time employees into highly qualified sales, marketing, and customer experience teams. Developed and executed competitive product positioning and distribution strategies. Designed and launched a unique new distribution model utilizing enterprise licenses and a "CPG" product identification to distribute through major retail channels such as CompUSA, Wal-Mart, and Staples. Managed a wide network of globally distributed resources.

Achieved a leading 38% market segment through effective strategies to grow direct and affiliate sales.

Established a user community of over 200,000 in under 30 months by developing a leading subscription based SMB community.

Led the company to receive the Best Software Product and Best Product Strategy awards at the 1999 Websellers' Symposium.

LUXENT DEVELOPMENT CORP., Temecula, California & Paris, France 1994-1997

$70 million European software aggregator and technology remarketer.

Senior Vice President, Business Development

Trained and led a team of 20 in driving marketing and sales efforts by developing and implementing strategies governing incorporation of new technology acquisitions into the enterprise environment. Spearheaded the execution of multiple business and internet campaigns.

Drove $9 million in additional worldwide revenues during the 1st year of employment

Generated over $10 million in revenues by negotiating technology licenses with Computer Associates and Palm Computing.

Reduced the average path to profitability by 23%.

Additional roles include Managing Director of SuccessWare, Inc. and consultant for Aventiv NV, Tsunamin Corp., Drake International, and Homestore.com. Further career details are available upon request.

Resume